Web pages do not stop weight gain. They have done over the past five years continuously, and it does not seem that this trend will change in the short term. In fact, a web page is already half 2.3 MB, which is basically the same thing that occupies an executable (the compressed installation image, true) of the legendary game Doom shareware version.
How is that what you normally read in internet deal as well as a multiplayer game in first person with textures and maps it possible? There are certainly aspects that determine those data, but the truth is that the “weight” of those pages to grow, something that large Internet are trying to alleviate. Especially with a goal clear: the solution to mobile users, whose data fees are threats by this trend.
Talk about averages is more complex than it seems
One of the Google engineers in the field of web performance, Ilya Grigorik, best-known explained that in reality as of “medium weight” of a page is a myth, and that There are too many factors that affect the weight of a web page. For example, the device that we consulted it and software that we do.
In fact talk about mean – as does the HTTP Archive in their reports–is dangerous because there are very distinct and approaches in which for example the images and videos combined with all scripts and components such as fonts that add more and more resources, consultations and weight to the pages.
The good news is that whenever There is one awareness of how we’re abusing certain resources, and big media and web sites often serve as example and reference to implement techniques that help those pages do not weigh much. The use of less images or designs responsive with a proper management of images, or techniques that help in the field of mobile is already available to developers and layout front end who are responsible for transforming designs into the reality that we see in our browsers day after day.
The Engadget home page does not escape the statistics: If one does a quick test in Pingdom see how our cover weighs 2.5 Mbytes, of which 1.4 Mbytes are dedicated to images and almost 900 kbytes are dedicated to scripts. It is the conviction of all those who want to try to offer a visually engaging and interesting content, and when one wants to offer long travel it is difficult to fight against reality.
Ronan Cremin already predicted months ago growth of that size on mobiForge, a web site dedicated to web developers, and profiling the conclusions: the web to gain weight, but at least the 10 web sites according to Alexa set the standard for others: they have achieved the weight of pages and the number of requests sensitive to be reduced from 2014.
Are Facebook and Google the salvation of smartphone users?
It is clear that the evolution of mobile devices has made that users increasingly use more their smartphones to navigate. That has a direct impact on the contents, which now have to adjust to a more distinct consumer format. It is true that the responsive web design has served a great help to adapt content according to the device with which we were consuming them, but there are still more striking trends in this area.
Google is the standard bearer of the AMP Technology (Accelerated Mobile Pages) a “special” and “clipped” version of the web that we know that it eliminates certain components with the aim that the size and load times are reduced in a singular way.
Similar attempts to Facebook with their Instant Articles, Another way to take us to their land so we sail into Facebook instead of in the browser. Facebook technology is obviously intended to let us remain in the ecosystem, but the benefits are clear for mobile users, who see how the impact on their share of data is less than a traditional mobile browser. In Weblogs SL, we recently announced how we sumábamos to these two initiatives to try and improve the experience of reading our content on mobile devices.
And of course are also mobile browsers which increasingly strive for keep in mind this area to combine it with the privacy. Safari account locking content in iOS 9, but in recent times have already appeared interesting initiatives also on browsers for Android as Brave. Opera announced a version of its browser of desktop (for now, developer) ago month and a half in which also contemplated that option.
In these cases the locking advertising and scripts helps improve user experience, of course, but does so at the expense of the source of income most important for media like this: advertising.
What is evident is that there is much movement around the user experience: it is not likely that online advertising will disappear, and that will continue committing the weight of a few web pages that try to be richer in content. Adapt this experience to mobile has made increased efforts, Although here there are clear commercial interests (that the publicity Google, Facebook and Apple managed it, and not already ground advertisers and publications).
It seems that at the moment internet is precisely thinking to get to diet, But yes it is true that the awareness of a more adapted to each format and device experience is evident among those who make that we browse internet as we do. Now it remains to be seen what are these efforts, and how to evolve both mobile phones and plans of the operators, who are obviously very happy with the evolution of web pages.