In 104 years, New Balance has delivered high quality athletic shoes and sneakers, with a focus on function, fit and design. Today the company’s production takes place in the beautiful Lake District, England Factory. To commemorate this British identity has the New Balance designed three models based on the most British; The pub!
The three models, which will be released in the fall of 2010, is all made of premium leather and are designed with characteristics drawn from the three pubs “The Red Lion”, “The Kings head” and “The Royal Oak”
The red tone of the leather in “The Red Lion” represents the chairs and the shoe’s inner classic pattern shows the wallpapers that are looking at the famous Pub. The shoes also has a detailed tag on the tongue and a “Made in the UK” logo located on the counter in order to further enhance the shoe’s origin. Similarly, the blue-and-white “The Kings head” and the brown-green “The Royal Oak” given karaktärsbeskivande details. The shoes are sold in limited edition and in each shoe box is supplied with a barmatta and a pad to a pint.
By keeping a large part of production at British land protects the New Balance if the authentic heritage of the professional acumen that is already in the factory in England. To be close to production also means a better quality assurance at the production stage, something that New Balance has always advocated.
New Balance, headquartered Boston, MA., was founded in 1906 and is today a leading manufacturer of technologically innovative sports shoes in various widths and sizes, as well as functional apparel for women, men and children. The range of product categories including running, walking, cross-training, basketball, tennis, adventure and children. New Balance has more than 2.600 employees worldwide.