What you see above are the signs of the new campaign of the virtual operator Simyo. On this occasion, it’s drawings that stereotyped, through the toys Lego, male homosexuality to transmit the values of Simyo, as the absence of commitments, choice or their rates. These signs have spread through areas of March gay and some magazines devoted to this group.
Though no doubt the campaign intends to draw attention and be fun, it is striking that a company so young as Simyo refer to these stereotypes, even insulting, for your advertising. As many, has perhaps been bowled just with the intention of give to talk and in this way create virality, but personally I think more intelligent ways to connect also with the gay community: is a pity that, for one of the few ads that exist by homosexuals, has to resort to this.