Technology giants spend staggering sums on marketing. However, there is no guarantee that the results will come then.
Samsung Electronics Co. is expected this year to spend about 14 trillion dollars, which is equivalent to about 77 billion kroner on promotion and advertising. It writes our site.
The amount of telecommunications giant global advertising ensures, among other things, in cinemas, signage and for sports and arts events.
Use more than competitors
According to Reuters Data using Samsung larger portion of the annual income than any other company of the Top 20 list of sales. There is about advertising and promotion for 5.4% of their annual income.
Several items and larger audience
However, it should be noted that Samsung has a much broader range of products including household, which require more marketing across a long more differentiated target audience.
“Samsung’s marketing is too focused on creating an image of the giant endeavor: being innovative and ahead of all others.” It says Oh Jung-suk, a professor at Seoul National University’s Buiness School
He therefore believe that there should be greater coherence between the inspiration and how consumers actually respond to advertising campaigns.
Sells the most smartphones
The budget pays in the field of smartphones. Here leading telecommunications giant large and sells so every third smartphone worldwide. This means, among other things, that the Samsung more than doubles Apple’s market share in this area.
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