Smartphone sales have soared compared to last year. 1 billion people will be owners of a new smartphone in 2013.
Some of the countries that are helping to increase the number of send smartphones are India, Brazil and South Africa. Developing countries that normally will be referred to as the “BRICS” and stands for Brazil, Russia, India, China and South Africa. These countries have less money and lower wages, and it can also be seen on the average price of the units that have been sent when the average price was US $ 387 in 2012 and 2013 IDC expects that price drops to US $ 337, which is a decrease of 12.8%.
We should expect of the average price will drop further for the next five years, while at the same time there will be more and more smartphones sold. IDC predicts that the price globally will be US $ 265 per sent smartphone in 2017, which largely is because there will be sold more smartphones in the BRICS.
Denmark will be a smartphone developing country?
As the only continent IDC predicts that North America will buy more expensive smartphones since the average price in 2013 will be US $ 531 and the price will increase to US $ 567 in 2017.
In Europe, the price will drop from US $ 419, 2013 prices to US $ 259 in 2017, which is almost as low as developing countries in South America with US $ 246. However, no comment on why IDC price in Europe will drop so drastically, but the financial crisis has been tough for southern European countries such as Spain, Italy and Greece while countries like Poland and Hungary that were previously primarily purchased featurephones starts to get a taste for smartphones.
Corporate – Dreamsmademe
Microsoft Strategy Analysis 2015