When questioned on the issue by colleagues in XperiaBlog, Sony Mobile has officially confirmed the abandonment of the brand Xperia Z in favor of the new Xperia X. Sony showed that the main difference between the two marks about the philosophy behind them: with Xperia Z the aim was to offer the latest technology concentrated in a single product, while the Xperia series X points to propose multiple smart devices and balanced. Below we offer the complete answer:
“The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. While the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across the room, battery performance and hardware/software design. “
Sony has stunned everyone by announcing the new Xperia X, X a and X Performance, a new range of smartphones that includes different devices, amazingly remained secret until the presentation. Until a few minutes before the presentation of Xperia X, in fact, all the rumor and leak spoke of “new Xperia Z6“, a name that has not appeared on stage at the Mobile World Congress and that perhaps never will appear.
It seems that there are several indications that point toward this direction; Sony may have decided to end the Xperia series Z in favor of the new Xperia X. The most interesting aspect of this issue concerns the nature of terminals presented, since we are dealing with 3 devices that assemble all a 5 “and three different configurations adapted to medium, medium high and high (though not high end).
It comes from years of financial problems that Sony continues to hold following the brilliant performance of its mobile Division and the new Xperia X could be just what the Japanese manufacturer intends to restructure its product lineup, ranking within a category still in high demand, the dimensions, terminals without going to compete in the world of phablet.
Although these may seem like speculation, a particularly significant clue comes from Sony’s official Facebook page dedicated to Germany, Austria and Switzerland. Many users have asked questions about the future of Xperia Z6 and the answer given by Sony pointed out that “the name is not an important factor” and that “the new X series is developed according to a renewed concept that meets the needs of our customers.” In short, although Sony will not state openly, it is highly probable that in these sentences lies the end of Xperia series Z.
If the news was confirmed, Xperia X Performance might be in effect on top of the range Sony official 2016. Surely this is a Terminal interesting and able to meet the needs of most users, however it is difficult to define a robust upgrade than Xperia Z5 and Z5 Premium have to offer us. We’ll see over the next few months what will the road taken by the Japanese manufacturer.