It turns off the light and leave the fluorescent colors to shine with own intensity!
For which we live, and we still have memory, of the 1980s, when we talk about fashion is inevitable to think in the Tufts of raised with tons of lacquer for hair, jeans coat, large blouses and long earrings, wide belts and without a doubt… the neon colors!
While the 80 associated with luminous hues, the truth is that since many decades before they had made its appearance in outbreaks that first served to illuminate, and then for making eye-catching commercials.
Since the mid-1800’s the manufacturer of glass and physical Heinrivh Geissler created glass tubes sealed with two electrodes. Power made these gases to glow. In 1898 the British scientists Sir William Ramsay and Morris Travers decomposed air to isolate different parts, one of them called neon, Greek word for new.
Neon is a colorless, noble gas virtually inert, present in traces in the air, but abundant in the universe, and provides a reddish light of fluorescent lamps in which it is used.
In 1923 the French chemist Georges Claude, through his company, Claude Neón, led vintage neon tubes so that they were used in commercials in the United States (see localbusinessexplorer). The first to buy them was the dealer’s cars Packard in Los Angeles, who bought two ads a thousand $ 250 each, thus initiating the history of what would become a very popular marketing tool.
The advertising explosion
For the 50 years the company Artkraft Strauss, specialist in making commercials since the time of gas lamps, already ruled Times Square with their neon advertisements, however was not until the 1960s that Andy Warhol and other current Pop Art artists took them from the huge spectacular to his drawings, inspired precisely by advertising that already then began to flood big cities.
Such was the penetration of the signs neon, which already for the Decade of the 70s, it was very popular in the suburban United States to view small versions of these in the ‘bar’ family, often installed in the basement of the House.
Already in the 60 and 70 some designers such as aGoodDir, Emilio Pucci or Pierre Cardin, began to experiment with these shrill colors in clothing.
The 80s: you can’t miss!
How could we forget 1984 when in the number 1 in the charts was the song from Wham! “Wake Me Up Before You go-go”? And the teens and preteens screamed thrill to see a George Michael dancing with tiny and tight shorts, becoming in the middle of the video color neon.
Hence everyone started to use neon, so out in the hair strands that applied with spray, t-shirts, in belts, in tennis, socks, Swatch watches, huge earrings, these rubber bracelets to which were known (at least in Mexico) as “gummies”. There was no shame for the use of color!
It was a decade dominated by the excesses and fashion and color, these were not the exception.
90: The influence of the music
Starting in England, and then around the world, during the festivities in empty warehouses known as raves, young people danced illuminated with “glow sticks” of neon colors. After this practice expanded to concerts and nightclubs, as well as parades and festivities, where you can see people holding those full of colorful light sticks to date.
Are back the neon!
As everything in fashion returns in 2007, inspired by the hip-musos, neon colors again, but this time in sneaker-type shoes that glow in the dark. Also in this year, they begin to see fully coloured tones hair neon, and make-up with phosphorescent tones. Make Up For Ever and M.A.C added these shades to their collections.
For the spring and summer of 2012, several designers have launched their proposals in neon, making the colors of the season.