Cliff Notes São Paulo Fashion Week

Slept in and missed the point that rolled of hotter in SPFW? Don’t worry!

The season sets in Sao Paulo, which marked the return of the event to the biennial’s Ibirapuera building, was well diversified in terms of creativity. Had between 1000 things, Gloria Coelho making references to Game Of Thrones, Ronaldo Fraga and Amapô proving that the tendency of agênero clothes without gender distinction, came with everything and promises, and the mood, that conversation very well with our future (2016 Olympics, remember?) it’s a straight shot. We have selected some highlights!

Football Country

And all other modalities. At least in fashion, the trend to mix sports references seems to have consolidated. Osklen, Ellus and Couture are Gig there to better illustrate.

Agênero and love (free)

Ronaldo Fraga made an entire collection in tribute to love-without distinction of gender, of course. Red was the main color, in unisex looks. The Amapô followed the same line, and put the red as main tone color chart. Without thinking about clothes for men or for women, 03 Apartment complemented genderless brands list.

Bringing the Sexy Back

Can invest in sensuality when temperatures drop, the reader. Alexandre Herchcovitch backed the boudoir with black and a lot of transparency. The Animal also, with dresses that resemble sweaters. Reinaldo Lourenço hitched a ride on the trend and also filled his models of sexy appeal.


We saw in Paris, in London and now in Sao Paulo. The romance always ends up giving the guys in the autumn-winter collections, and this time was no different. Ruffles, lace and embroidery, are very welcome.

Stripes and Geometric Patterns

Juliana Jabour, who brought back 80 years, invested in the prints and stripes, with the special. We saw the geometry and graphics make present also in Colcci and Lilly Sarti.

Bonus: the Guerreias of Pat Bo and Gloria Coelho

Just because the website loved the proposal of Gloria Coelho, a Game Of Thrones redesigned, and the collection of Pat Bo, full of strong women, we have selected some of the best looks of the two runways: